Work

Work we
can show.

Most client work is under NDA. These three projects have written permission to be described in detail. References available for serious enquiries.

Luxury fashionLanding pagesItalian market
Luxoro Milano
Conversion Copywriting · Milan · 2024

A Milanese luxury accessories brand with strong product photography and weak copy. Their landing pages were built for aesthetics, not conversion. We rewrote their four top-performing pages with the buyer journey in mind.

Four landing pages fully rewritten
Buyer-stage copy architecture applied
Mobile-specific CTA placement
Enquiry rate increased 44% in 60 days
+44%
enquiry rate from redesigned collection landing pages
2.1x
email campaign click-through rate versus previous year
Culture & EventsCampaign copyBrand voice
Terraforma Festival
Campaign Copy · Milan · 2024

Italy's most design-forward outdoor music festival needed campaign copy that matched their visual identity. Their 2024 presale campaign underperformed. We rebuilt the email sequence and page copy from a clearer audience brief.

Full presale email sequence rewrite (7 emails)
Festival page headline and body copy
Social caption bank for the campaign period
Click-through rate 2.1x the previous year
FintechUX microcopyOnboarding
Apogeo Digital
App UX Microcopy · Bologna · 2023

A Bologna-based financial technology startup with a well-designed app that users abandoned at the onboarding stage. After a microcopy audit, we identified 14 drop-off points and rewrote every critical touchpoint.

Full microcopy audit (87 screens)
Onboarding flow rewrite in EN and IT
Error messages redesigned to reduce friction
Drop-off rate down 31% in 90 days
31%
reduction in onboarding drop-off after microcopy audit and rewrite

Most of our work is confidential.

References and sector-specific samples available on request for serious enquiries.

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