Process

Six steps.
Every project.

No surprises. The same structured process whether we are writing five homepage pages or 60 product descriptions.

Why process matters

Consistency produces predictable results.

Variable process, variable results. We have followed the same six steps since 2020 and refined each one based on what actually causes project delays.

Prima Voce (single service)8 business days
Seconda Natura (three services)10 business days
Terza Dimensione (full scope)Agreed at brief
24h Express add-on1 business day
Start a project
01
Brief

You fill in our project brief. We read it the same day and come back with questions, not interpretations.

02
Research

Before writing, we study your market, your audience, and what your competitors are saying.

03
Structure

We map the copy architecture before writing the copy. This prevents the blank-page problem.

04
Draft

First draft delivered on the confirmed date. We do not move deadlines once set.

05
Revise

Your changes applied within 24-48 hours. Two full rounds as standard.

06
Deliver

Final files in your format. Italian version available as an add-on or in-house for Terza Dimensione.

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Pointed Copywriter
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